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James Breese

I help people over thirty lose weight, get stronger and live better.


1982, Machynlleth, Wales. Lives between Ischgl, Austria and Cardiff, Wales.




BA (Hons) French & German, Cardiff University

Living abroad at a young age teaches you to grow up fast. The ability to connect with other people in their own language creates so many wonderful opportunities. To this day, I love speaking and immersing myself in foreign cultures and speaking in other languages, other than Welsh and English.

MSc Computing, Cardiff University

The hardest academic year of my life. Somehow I got through this year, and today, I am extremely grateful that I did it. Who would have known, 15 years later, it comes in handy when you run your own online business.


Metropolitan Police Service, Brixton, London. (2012)

Founder, Kettlebell Fever Ltd (2016)

Founder, Strength Matters Ltd (Present Day)


Besides chief dream maker at Strength Matters, James Breese is an author, speaker, podcaster and avid vlogger. Born and raised on a farm in Mid Wales, he’s always had a passion for team sports and speaking foreign languages.


Educated at Cardiff University, he studied French and German, and completed a master’s in computer science. Deciding against life in the corporate sector, he went in search of something more adventurous. He joined the Metropolitan Police Service, starting his career in Brixton, London.


Always the adventurer, it was during his time in the Met that he realized his true calling lay outside the Police. He left the Police in 2012 as his love for the mountains, snowboarding, and health and fitness became clear.


Since forming Strength Matters in 2015, he’s been on a mission to help everyday athletes over thirty lose weight, get stronger, and live better.


When he’s not on an airplane or speaking on stage, you’ll find James in the mountains of Wales or Austria, living the everyday athlete lifestyle.


And when he’s not in the mountains you’ll find him drinking coffee, going to the cinema, watching live music, playing cricket, and watching his beloved Wales rugby and Manchester United soccer teams with friends.